Take Action for Peace with Black and Decker
歌手のAiさんが運営するTAKE ACTION FOR PIECEと工具メーカーブランドのBACK + DECKERことブラデカさんとのコラボレーションにおけるInstagram用の映像制作をお手伝いさせていただきました。誰しもの家にある物とブラデカの最新工具のマルチエボを使ってお家で楽しくアップサイクルをする方法をAiさんに紹介していただきました。
We worked on a series of video work for the instagram collaborative campaign held between TAKE ACTION FOR PIECE and BLACK + DECKER. TAKE ACTION FOR PIECE is an online media artist Ai created to spread the notion of SDGs. BLACK + DECKER is a famous maker who creates DIY Tools among many other life style products. This time, we've teamed up to create series of videos to introduce latest product of BLACK + DECKER for people to try create DIY tool using left over things in the house. Our main goal was to make people feel easy to feel what upcycle can be in our daily life.
Client: BLACK + DECKER
Art DIrection: LIGARE ( Taichi Miyamura)
Producer: The Bee's Knees Inc
Director, 1st Camera:Naoto Sakamoto
2nd Camera: Yugo Tamagaki
DIY Stool / VIDEO Typeface: DAMKY SIGNS(Yusuke Kaneko)
Prop: Ryuichi Katusyama
Stylist: Noriko Goto
Hair & Make: Akemi Ono